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Zerodha the No. 1 Discount Introduce Coin and It's 100% free for all. No charges Hidden

Biggest Discount broker Zerodha from Banglore introduce Coin which is a direct and indirect Mutual Fund Platform for Zerodha customers in 2017. Now in 2018, they have tons of customers who opted for Direct Mutual fund instead of Regular Mutual Fund. They have quoted in their website about this news "We launched Coin, our direct mutual fund platform in April 2017. Over the last 16 months, 100,000+ clients have invested over Rs 2000 crores in direct mutual funds and saved tens of crores in commissions that they would have otherwise paid a regular mutual fund platform. But, what also had us confused was that only 10% of our client base invested through Coin despite the massive cost savings of investing in direct mutual funds, the convenience of buying in demat along with stocks, and the flexibility of customizing SIPs."
It is the open challenge to the other direct mutual funds platforms 

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